The home insurance industry is a ‘dog eat dog’ industry. This is an extremely competitive market where you need to keep adequately equipped and updated to get a jump on the competition. To beat the cliff competition, as an insurance agent, you must draw the attention of hungry home insurance shoppers or home insurance leads.
The need of getting sufficient supply of good quality leads is simply inevitable for the insurance agents. In fact, leads are the lifeblood over your insurance business. However, non-qualified, used and old leads are of no use. If you want to give your business a boost, you must have quality real-time search engine generated leads.
Basics of real-time home insurance leads
Real-time search engine generated home insurance leads can be defined as the leads generated by different lead generation companies using different techniques and then promptly transferred them to the agents’ mailbox. Insurance shoppers who surf the net and request for home insurance quotes are instantaneously culled by the lead generators and then delivered to the subscribing insurance agents. In a nutshell, real-time home insurance leads are fresh leads that can provide the agents with the maximum opportunity to make more sales and thus increase profit margin.
How to choose a lead generator of real-time leads
When it comes to buying real-time search engine generated home insurance leads, being a home insurance agent, you must be careful. Most lead companies claim their leads to be real-time ones, but only a very few number of lead companies actually generate and sell real-time insurance leads.
Lead generators that use state-of-art SEM and SEO software and technologies to collect information of the willing home insurance shoppers. These lead generators generally have their own insurance quote providing websites through which they directly collect fresh and real-time leads.
How real-time leads help
Without buying quality leads, you can hardly generate more revenue and thus expand your business. If you sell home insurance, deal with a company that sells real-time search engine generated home insurance leads. These real-time lead generators provide leads of different status like exclusive, shared and a combination leads so that the agents can control both the competition and the spending. Real-time leads usually ensure maximum conversion rates than old leads. To get the best return on your investment you should contact the leads no sooner than you get them in your mailbox.
Real-time leads are real people who are keenly looking for buying an insurance policy. Therefore, you must contact them as early as possible; otherwise, they can be contacted by other agents. Even if you buy exclusive real-time leads, which are a bit costlier, then also you should not delay as if they don’t get any response, they may contact other agents through other sites.
Ways in which you can generate real-time quality leads for customers:
# Content builds and strengthens your social media presence
The aim here is to create quality content that is engaging and that can help you with better and higher quality real-time leads. Content is a form of inbound marketing for practically any business today. When you create useful, relevant, and engaging content, you have higher chances of generating better leads.
Good content attracts attention from prospective clients and customers.
Content can help your insurance company with lead nurturing. Such potential leads will always remember you as an essential and reputable insurance resource and it gets easier for customers to trust your business with much authority and reliability.
# Consider emerging technology for insurance policies
Keeping in mind the innovative and emerging technology will only make it easier and quicker for you to grab high-quality leads. Taking advantage of the internet, mobile device usage and such, you can keep your home insurance company updated with the latest dynamic trends of the market.
Introduce home insurance programs that can help you generate warm leads.
Such programs are not just limited to home insurance policies but can also be used to grenade better leads for business and auto insurance service providers.
# Focus on customer retention
While attracting more and more unique customers each day might be fruitful for your business, you also need to pay attention to something as a ‘customer retention’ feature. Keep delighting your customers with insurance programs as each new policyholder can generate more leads for you.
By keeping your customers happy, there are higher chances of better referrals and prospects.
Today, referrals are the best kind of leads that you can receive. You can use various marketing strategies for the same such as email marketing, personalization features, discount programs, etc.
Final words
The sooner you boost your marketing efforts, the higher chances you have of closing important deals. Once you close the deal, give your best effort to satisfy your customers. It may help you get referrals and quality home insurance leads and thus close more deals, in future.
