No business can ever exist without a logo. Your logo is basically the calling card for your business because it’s the first thing that people will notice. Thus, you want a logo that resonates with your intended customer base, and one that they will remember for a long time. Once you do it’s time to make sure it’s printed on different mediums to achieve maximum visibility. You should get printed envelopes with custom company logo on the front along with custom office accessories and packaging materials.
To help you get started, here is a short guide on how you can create a unique and memorable logo for your business.
1. Know Your Brand, Know Your Message
Are you familiar with that old saying, “a picture is worth a thousand words”? Well, that’s exactly how you should think when it comes to your logo.
Your logo should be able to convey your brand’s message at just a glance, and even better, without having to resort to a lengthy explanation as to why you chose that particular look! For example, if you have a courier service, you want a logo that brings to mind speed and efficiency. If you have a repair service, you want a logo that shows exactly what you’re repairing, and that you’re good at what you do.
2. Look for Design Inspiration
The most difficult part of designing your logo is the process of looking for logo inspiration. There are several ways that you can approach this part of the logo designing process.
First, you can brainstorm with your team. Brainstorming is a great way to talk about ideas and analyze the merits of each one. During a brainstorming session, no idea is a “bad” one; accept all possibilities and just whittle them down in the future.
Second, you can think like your audience. If you have the resources, why not try getting a focus group of your intended customers? A focus group will give you valuable insight into what a consumer is looking for in a business, and you can use this information for logo inspiration.
Finally, you can always check your competition! This will give you an idea of what kind of logos are already out there, and which ones are working with the audience. It also gives you an idea of how to make your own logo unique from the competition.
3. Start Designing Your Logo
Once you already have an idea for your logo in your mind, it’s time to start translating it to reality. You have several design factors to focus on, particularly the style, the theme, colors, and typography (if any) of your logo. Each of these factors will ultimately contribute to creating a good quality logo for you.
When it comes to style, are you going with retro, or something a bit more modern? Do you want a minimalist theme or something that’s loud and will call a lot of attention? Colors and typography also play significant roles in influencing consumer behavior, so make sure that you also take these into account when designing your logo. Again, you need to choose an overall look that emphasizes the core message of your brand.
4. Find a Designer
After you’ve created a rough draft of your logo (which can be something as simple as a sketch done on paper with pencil), you need to find a designer who can create the logo for you. There are various options that you can choose from when you’re trying to pick a designer.
Do you want to hire a professional graphic artist or agency? This is a great choice if you have the budget for it. A professionally-designed logo can cost anywhere from hundreds to thousands of dollars, especially for large companies.
If you’re working on a limited budget, you can work with freelance websites or even with an online logo maker. You might have limited options here, but with some luck, you’ll still be able to get a good logo for your company. In time, you can always rebrand and pay for a professionally-made logo once you have the sources.
It’s important to choose the right graphic designer that falls within your budget, but will still work with you to bring your vision to life!
5. Integrate Your Logo Into Your Company
Once you have your logo, it’s time for you to integrate the logo into your company. You will need to create materials that will bring your company’s message to your consumers! You can choose from a wide range of different options. You can make promotional materials such as flyers, business cards, and printed ads. You can also create in-office items such as printed envelopes and memo pads that bear your logo. Finally, don’t forget to put your logo on your website!